We’re more than interested but less than obsessed with details.
Details are important when it comes to fit, comfort, material, pocket size, zipper material, hoodie lanyard color, amount of stretch in neck ribbing, front length, fabric wash, label attachment method, label material, collar width and such things.
Less important when it comes to making something truly unique.
That’s right, our products don’t stand out. That’s kind of the point - you can feel confident, comfortable and generally yourself in them. Nothing flashy, but a ton of attention to making the best a man can get (thanks for that Gillette).
Here are some talking points you can bring up over a beer with your friends to break an awkward silence: Did you know that…
The overshirt has two extra buttons sewn into the care label so you will not lose them before you need them?
The seam stitching has been done with a little bit more durable yarn to match the durability of the fabric?
The hoodie ribbing is thicker than usual so it won’t lose its stretch easily?
… and if your companions haven’t left the table by this point to get another beer, you can show them this video, too (Coming soon!)