Have you ever thought about fabric weight?
Good.
If the answer was a no, fabric weight is a fancy concept to describe how thick the fabric is. Ours is thicker than your average t-shirt or a hoodie. This means that EINO garments last longer. It’s a pretty simple concept.
If the answer was a yes, reach out to us and let’s nerd hard about GSM over a beer.
We’ve actually thought a lot about this. What’s thick enough to make a garment robust, but not too thick so that it doesn’t feel right anymore. If a t-shirt feels like a jersey, it’s a jersey with short sleeves.
Our t-shirts feel like t-shirts.
But, they will not rip from your armpits or get those annoying mysterious holes around your waist that easy. The next sentence includes plot reveals, so skip over if you’re sensitive: Those holes are usually caused by your belt buckle.
It’s not like our shirts will never get holes or rip, but we stand behind it when we say that it will happen much later than for your average t-shirt.
When it comes to the hoodie, things are similar. It’s weighty. Robust. A bit on the heavy side. But it's not bulky or clumsy. Still a hoodie. Soft, breathable, but cozy because it's thick. And we hope you can snuggle into it like your favorite blanky for years to come.
Still thinking about how this might change your life? We’ve got just the clip for you.