Isn’t it a pain when you buy something online and you have to return it because it’s not the right size? Just think what that’s like for a small business like EINO who can’t really afford too many returns - thank you for your thought. It’s win-win-win. Because less returns is good for you, good for us, and also good for the planet. We’ve done almost everything we can to help you get it right the first time. As soon as we can afford a clever AI tool to take...
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We’re more than interested but less than obsessed with details. Details are important when it comes to fit, comfort, material, pocket size, zipper material, hoodie lanyard color, amount of stretch in neck ribbing, front length, fabric wash, label attachment method, label material, collar width and such things. Less important when it comes to making something truly unique. That’s right, our products don’t stand out. That’s kind of the point - you can feel confident, comfortable and generally yourself in them. Nothing flashy, but a ton of attention to making the...
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You can almost never be too soft, we think. You yourself can continue being hard on the outside and soft on the inside, but we took things further. You’ve got it, soft on both sides. The overshirt is a thick, tight weave, which usually means it feels about the same as wearing medieval armor. We’ve done something called an enzyme wash on each and every overshirt, one by one. This alchemist-like magic means that the fabric becomes softer and you can use your muscle power for better things than bending...
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Have you ever thought about fabric weight? Good. If the answer was a no, fabric weight is a fancy concept to describe how thick the fabric is. Ours is thicker than your average t-shirt or a hoodie. This means that EINO garments last longer. It’s a pretty simple concept. If the answer was a yes, reach out to us and let’s nerd hard about GSM over a beer. We’ve actually thought a lot about this. What’s thick enough to make a garment robust, but not too thick so that it...
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Let’s talk about armholes. Sure, sounds silly, but this is dead serious. We’ve done three prototypes of the overshirt before production, just to make sure the armholes are done right. That’s how serious we are about armholes. And about pretty much every other detail. These are the things you don’t notice when they’ve been done right, but trust us, you can’t get off your mind if they’re not. Having a seam under your armpit that’s a bit too tight will drive you nuts - think death by a thousand cuts...
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